Alexander McQueen releases Fall 2015 campaign with dark romance and striking individuality.

Photographer David Sims has done something wonderful. Not only did his images of blooming, budding and decaying roses help inspire Sarah Burton’s Fall 2015 collection for Alexander McQueen but he has also shot the campaign for that very collection. Bordered in dark, Victorian-esque red, these images feature women alone in moments of independence and contemplation.

alexander mcqueen releases fall 2015 campaign

View this post on Instagram

Introducing the Alexander McQueen AW15 Campaign Photographer: #DavidSims Model: Ruth Bell @ruthandmay #AlexanderMcQueen

A post shared by Alexander McQueen (@alexandermcqueen) on

The Fall 2015 campaign utilizes models Ruth Bell, Julia van Os and Jamilla Hoogenboom. The campaign has released three images thus far. The rest will be revealed over the next few weeks via Alexander McQueen’s social media and website. The ads will also be placed in fashion magazine September issue advertising.

alexander mcqueen releases fall 2015 campaign