A new Balmain sibling campaign features Kylie and Kendall Jenner, Erika and Joan Smalls, Gigi and Bella Hadid and Armando and Fernando Cabral.

Balmain started releasing images on its Instagram account this morning and, unlike many brands, they had all facets of social sharing and content creation in mind. At first glance, it may have seemed repetitive. The account posted the same image several times but in different sizes and aspects. Some images were more horizontal for blogging and online posting. Others were square and perfectly sized for regramming on Instagram or posting on Pinterest.

BALMAIN F/W 2015 AD CAMPAIGN Starring #KENDALLJENNER and #KYLIEJENNER Photographed by #MARIOSORRENTI #BALMAINUNCONDITIONALLOVE #BALMAINARMY Creative Direction #PascalDangin at KiDs Hair #BobRecine Makeup #AarondeMay Set Designer #PhillippHaemmerle

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Olivier Rousteing knows how to build a Balmain Army. Not only is he recruiting headline grabbing models to be his campaign faces but he is also releasing materials with content strategy.

kylie kendall jenner balmain sibling campaign balmain sibling campaign erika joan smalls

CREDITS

BALMAIN F/W 2015 AD CAMPAIGN
Starring #JOANSMALLS and #ERIKASMALLS; #KENDALLJENNER and #KYLIEJENNER

Photographed by #MARIOSORRENTI
#BALMAINUNCONDITIONALLOVE
#BALMAINARMY
Creative Direction #PascalDangin at KiDS
Styling #OlivierRousteing
Hair #BobRecine
Makeup #AarondeMay
Set Designer #PhillippHaemmerle

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