Luxury branded residences offer prestige and cachet while often proving to be a great investment that maintains its value.
The London West Hollywood Hotel recently opened a Penthouse in its Los Angeles location designed by famous British fashion designer Vivienne Westwood. The 6,000 square foot suite with a 5,000 square foot private outdoor rooftop terrace features exclusive decor, art and bespoke furnishings. The private rooftop can accommodate 300 guests by itself, which means it is ideal for parties that require a view. The branded suite joins a notable list of global luxury brands that has strategically aligned with five-star hotels and/or residential developments.
From the Armani Residences at Burj Khalifa to the Bulgari Residences at Knightsbridge, luxury collaborations are helping competitors in high-value postal codes get a leg up on one another and stand out from the crowd. When the right brands combine, the result is a property that maintains its status for the long haul.
According to Zoe Dare Hall:
“Branded residences are more popular than ever among wealthy international buyers as a property investment that offers the best in prestige, convenience and innovative design. They come with a name that buyers trust, first class facilities and, crucially, they can be a good investment, with Knight Frank calculating that luxury branded residences around the world command an average uplift of 31 per cent compared with non-branded schemes. In Cape Town – where projects include the residences at the Taj Hotel, from £214,000 with prime views of Table Mountain – that uplift is as high as 51 per cent.
Big name residences are also in vogue in Dubai, where Dunhill, Ferrari and Versace are among those who have lent their name to branded property developments which number around 300, according to Giles Hannah, senior vice president of Christie’s International Real Estate.“
The Penthouse Inspired by Vivienne Westwood guests will also receive one hour of private shopping at the Vivienne Westwood store in West Hollywood and a special discount on all purchases to complement their stay.
Other extras include His and Her gift bags from Vivienne Westwood upon check-in and Vivienne Westwood-branded amenities within the suite. The Penthouse Inspired by Vivienne Westwood is priced at $25,000 per night.