Rebecca Minkoff x Normal Rose Gold Earphones debut in time for the holiday season.
Just in time for the holidays, women-focused lifestyle brand Rebecca Minkoff has partnered with Normal, a tailor-made premium earphones line. The limited edition launch of Rebecca Minkoff x Normal Rose Gold Earphones started selling on November 21, 2015. These customizable earphones are available in all Rebecca Minkoff stores and Normal’s Flagship Store in NYC.
“We’re extremely excited to launch our partnership with Rebecca Minkoff,” said Nikki Kaufman, Founder & CEO of Normal. “We really admire the way Rebecca’s brand integrates tech, fashion and retail. Thrilled to be able to offer this new, limited edition to her girl!”
The order process only takes two minutes in store via an app. A sales agent takes 3 photos of each ear. The earphones are then engineered to fit each individual ear and 3D-printed in castable resin at Normal’s factory in Chelsea, NYC. The earlocks are cast in brass and plated in 14K rose gold and delivered to the customer in as little as 48 hours. Rebecca Minkoff x Normal earphones will retail for $249. The custom earphones arrive in a hand crafted wooden box with high-quality drivers and components. Since they were designed with the individual’s ear in mind, precise sound and comfort are guaranteed.
“Our customer is a girl who wants beautiful technology.” Minkoff said. “Our partnership with Normal is the perfect combination of fashion and tech for her by her.”