In 2013, Porsche unveiled Maria Sharapova as a new Brand Ambassador. It is natural for a high performance vehicle to align itself with a high performing athlete. Both are recognized for superior ability.

In 2013, Porsche unveiled Maria Sharapova as a new Brand Ambassador. It is natural for a high performance vehicle to align itself with a high performing athlete. Both are recognized for superior ability.

Most business owners know they are their company’s best spokesperson. Yet, few realize they can also promote other brands. Being a brand ambassador can put actual money in your pocket or provide you added publicity that’s as good as gold.

Last week I had a pleasure of chatting with Jay Jones for an episode of his podcast, Black Entrepreneur Blueprint. The show focuses on helping people with the entrepreneurial spirit get tips on empowering themselves toward success. We talk about how to make your brand capture the imagination, how to fail up in PR campaigns and how to take yourself from a businessperson to a Brand Ambassador. I call it the New B2B.

Take a listen here: Joy Donnell on Black Entrepreneur Blueprint with Jay Jones

You’ll discover down:
1. the different types of ambassadorships
2. how to make yourself attractive for such an endeavor
3.  how to approach the brands you want to pursue for a relationship.

It is my philosophy that you become what you seek. If you seek brand ambassadorship, keep in mind that your brand needs to mesh with the brand’s image and messaging with which you want to merge. Even if this tether is loose, it must exist nonetheless. I recently discussed Dior naming Rihanna as its new face. Although Rihanna may not seem like an obvious choice for Dior, it is undeniable that she is a fashion icon just as Dior is an iconic fashion brand. So, that definition overcomes the first hurdle.

Then, notice that Rihanna has range. Even when her style is more provocative, she maintains a softness to her look with neutral nails and delicate makeup that is very kindred to Dior. Her henna tattoos, stiletto nails and public image gives Dior much needed modern reference and a fascination with Rihanna’s young fans.

So, to recap, Rihanna built a strong fashion aspect of her brand image that Dior could not deny. Plus, she brings a young, modern demographic to the table that creates infinite marketing possibilities for the fashion label. This is how a foundation for ambassadorship is constructed.

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