Every epic story gets emotional.

Simply Measured recently broke down how storytelling that evokes an emotional response helps content go viral. Through a combination of neural coupling, mirroring and dopamine production alongside motor, sensory and frontal cortex activity, a story becomes enthralling, personalized and something we want to share with others. When you make someone laugh, scream or almost vomit in disgust, dopamine gets released so that the brain can quickly and accurately recall what delighted, terrified or revolted you.

If you search #bored on Twitter or Instagram anytime during office hours, or after office hours, you can get overwhelmed by the amount of tweets that declare utter malaise. The majority of human beings spend the majority of their day being stuck in some sort of monotony that makes their world feel flat.

Each of us has 5 senses and that feeling of tedium usually occurs when those senses aren’t being triggered. If our senses aren’t engaged, our emotions aren’t ignited and life feels dull, meaningless, and bland.

If you want your messages and content to be memorable, you need to inspire an emotional response. Depending on the intent and situation, some emotions are better than others but here are the ones that we all share:

ANGER
HAPPINESS
DISGUST
FEAR
SADNESS
SURPRISE

When your content creates one of these emotional responses but doesn’t contain elements that would make it too embarrassing to discuss publicly, your content transforms into something extra special. It is now shareable.

Scroll below for examples of emotionally charged content and judge for yourself:

Too Big To Fail started advertising it’s forthcoming premiere on HBO with the stylized check pictured below. It shows the $700 Billion that Wall Street got with the tagline: “Main Street Took the Fall. Wall Street Got the Check.”

 

The robotic star of ‘Ex Machina’ is toyed with hapless SXSW attendees on Tinder pretending to be a “real” woman open to finding love.

 

 

 

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