Joy Donnell is a Strategist, Activist and Entrepreneur driven by purpose.
Joy Donnell is a brand and content strategist, activist and entrepreneur dedicated to creating media that increases humanity. She believes in owning your power and for Joy, power is owning your voice, image, influence and intentions. Joy’s work actively combines branding, publicity, content strategy and media to build legacy and expand awareness.
Her PR expertise touches all of her work as she brings that insight to content strategy, content creation and luxury fashion and luxury lifestyle branding. When she isn’t behind the camera creating fashion editorials and fashion films as a producer or director, she steps in front of the camera as a model and sustainable luxury advocate. Donnell is currently CEO for Parajin Media Corp and Editor-in-Chief of its flagship luxury lifestyle publication, Vanichi. She also serves as an Advisor for The Geekie Awards, Creative Visions Foundation and Charles and Company luxury tea.
As an international speaker, Donnell loves to share her knowledge about branding, multiplatform content and public image. Alongside Nzinga Blake, Joy Donnell recently guest lectured at UCLA’s School of Film, Television and Digital Media on that very subject matter. Her ebook, Pitch Perfect, is a quick guide on establishing brand and PR best practices for the motivated entrepreneur. The book has sold widely around the world.
She also speaks about the role diversity and inclusion plays in securing true positive, ethical luxury.
Joy Donnell is currently curating rising luxury brands from emerging economies to feature in her work with Vanichi. You can also find her sharing these discoveries on HuffPost. You can find her on Twitter and Instagram under the handle @doitinpublic.